Differentiate Yourself Against Your Competitors
If you are providing a professional service then your business is about you and your personal brand identity, and in order to attract prospective clients to your personal brand its necessary to differentiate yourself against your competitors. This can be best accomplished by positioning yourself as the authority in your particular field. But in a world of increasing skepticism where the people you want to reach are constantly being bombarded with advertisements, the problem is how does one go about accomplishing that. How does one be the authority?
How To Be The Authority In Your Field
The solution is not to be overtly selling yourself. Set yourself apart from your competitors by providing your target audience with actionable information and content that addresses their wants and needs with clearly stated solutions. According to Forbes, the best answer to the question of how to be the authority in your field is to be the author of a published book:
“A book is the ultimate ticket to establishing yourself as an authority. Authors are perceived as instant subject matter experts, which can attract media attention, dazzle clients and prospects, create opportunities for speaking engagements, and so much more. If this is on your list of goals, move it up to top priority!”
Having a book published not only gives you instant credibility as an author, but that credibility then carries over to your business and establishes you as an authority in the eyes of your target audience.
Having a supply of your own book means you have the ultimate business card to give to prospective clients, and with a cost of only $2.15 per copy it is also the perfect handout for networking and trade shows. Plus, because we take advantage of print-on-demand technology, there is no minimum order and your books are shipped to you within days.
Have Your Book Written and Published in less than 45 Days
While it is possible to write and have your book published yourself (there is no magic to the process), most business owners have neither the time nor the expertise to write a book, prepare it for publication and then get it published.
At Haines Communications, we do it all for you. Now you can be the published author of your own unique book in as little as 45 days.